TY - JOUR PY - 2000// TI - Promoting tolerance and moral engagement through peer modeling JO - Cultural diversity and ethnic minority psychology A1 - McAlister, Alfred L. A1 - Ama, E. A1 - Barroso, C. A1 - Peters, R. J. A1 - Kelder, S. SP - 363 EP - 373 VL - 6 IS - 4 N2 - Behavioral journalism influences audiences by presenting peer modeling for cognitive processes that lead to behavior change. This technique was used in student newsletters promoting intergroup tolerance and moral engagement in a Houston high school with a diverse ethnic composition. Pretest (N = 393) and posttest (N = 363) cross-sectional comparisons of the student population in that school provided evidence of short-term (6 month) communication effects on attitudes and behavior. Tolerance and moral engagement increased among students in the school where behavioral journalism newsletters were distributed, and there was a corresponding reduction in hostile behavioral intentions and in reports of verbal aggression.
Language: en
LA - en SN - 1099-9809 UR - http://dx.doi.org/ ID - ref1 ER -