TY - JOUR PY - 1980// TI - Social-psychological factors in motorcycle safety helmet use: Implications for public policy JO - Journal of safety research A1 - O'Rourke, TW A1 - Mortimer, R. G. A1 - Allegrante, J. P. SP - 115 EP - 126 VL - 12 IS - 3 N2 - The purpose of this study was to investigate social-psychological factors influencing safety helmet use by motorcycle operators. Data were collected during personal interviews on a systematically selected sample of 235 motorcycle operators in a state without a helmet-used law. Fishbein's linear model of behavioral intention in predicting intentions to use a helmet from attitudinal and social-normative factors. Results showed that 53% of the variance in behavioral intentions to use a helmet could be explained from attitudinal and social-normative factors (R=0.73, p less than 0.01); the average correlation for the intention-behavior relationship was 0.86. The principal finding was that the decision to use a safety helmet is primarily under attitudinal rather than social-normative control. Analysis of the informational system underlying the attitude showed that intenders differed from non-intenders on belief factors of the safety and comfort-convenience consequences of a helmet use. Findings suggest the need and justification for public policy to stress and educational approach to the problem of a nonuse now that individual states appear to be moving away from legislating mandatory use.
LA - en SN - 0022-4375 UR - http://dx.doi.org/ ID - ref1 ER -