Most of the Allport-Kramer assertions, (see 20: 4204), about prejudice in three New England colleges were verified in the colleges of South Dakota, representing a contrasting rural, pioneer culture. Race prejudice is greater in S. Dakota where contacts with Negroes and Jews are rare, and is greatest among persons with fewest equal-status contacts. Prejudice is highest among Catholics, veterans, disciplinarians, and those who think the world is evil. Veterans think military service increased their prejudice. Anti-Indian prejudice was lower than expected, perhaps because Indians are neither an economic nor political threat. (PsycINFO Database Record (c) 2006 APA, all rights reserved)