TY  - JOUR
PY  - 1989//
TI  - Advertising, the Consumer Researcher and Products Liability
JO  - Journal of public policy and marketing
A1  - Dugan, Candace Croucher
SP  - 227
EP  - 241
VL  - 8
IS  - 
N2  - <p>When a product's advertising is introduced in a products liability suit, marketers and consumer researchers can assist both the attorneys and the judge in interpreting its significance. Did the consumer rely on misleading advertising? Did this reliance cause the injury? Appropriate market research can help answer such questions.</p>
LA  - 
SN  - 0743-9156
UR  - http://dx.doi.org/
ID  - ref1
ER  -