TY  - JOUR
PY  - 1990//
TI  - Color affects perceived odor intensity
JO  - Journal of experimental psychology: human perception and performance
A1  - Zellner, D. A.
A1  - Kautz, M. A.
SP  - 391
EP  - 397
VL  - 16
IS  - 2
N2  - In Experiment 1, some odorous solutions (e.g., strawberry) were rated as smelling stronger when colored (e.g., red) than when colorless. Experiment 2 showed this effect to be due to a perceptual change rather than a response to experimental demand characteristics. Experiment 3 showed that the color-induced increase in odor intensity is not due to subjects' preexperimental experience with particular color-odor combinations, because the increase occurred with novel ones. We conclude that color induces a weak olfactory percept that combines with odorant-induced percepts. The effect may be due to conditioning or may be the result of residual intersensory neural connections left over from infancy.<p />  <p>Language: en</p>
LA  - en
SN  - 0096-1523
UR  - http://dx.doi.org/
ID  - ref1
ER  -