%0 Journal Article
%T Eye fixations of drivers in response to various retroreflective treatments of a semitrailer
%J HSRI research review
%D 1979
%A Green, P.
%A Olson, Paul L.
%V 10
%N 3
%P 19-24
%X A field test was conducted to measure the attention-getting properties of various amounts of retroreflective materials fastened to a semitrailer parked beside a test track. The drivers were under the impression they are participating in an unrelated sign-identification task. Increased amounts of retroreflective material markedly increased the distances at which drivers looked at the semitrailer. (<p />
%G 
%I University of Michigan Highway Safety Research Institute
%@ 0146-8545
%U http://dx.doi.org/