%0 Journal Article
%T Marketing and Product Liability: A Review and Update
%J Journal of marketing
%D 1982
%A Morgan, Fred W.
%V 46
%N 3
%P 69-78
%X <p>Product liability developments have been widely discussed but often with differing views regarding their impact on companies. This article reviews this debate from a marketing perspective by analyzing relevant insurance industry data and case law decisions. Conclusions drawn from the analysis as well as their implications for marketing managers are presented.</p><p />
%G 
%I American Marketing Association
%@ 0022-2429
%U http://dx.doi.org/10.2307/1251704