@article{ref1,
title="WV Walks: replication with expanded reach",
journal="Journal of physical activity and health",
year="2008",
author="Reger-Nash, Bill and Bauman, Adrian E. and Cooper, L. and Chey, Tien and Simon, Kenneth J. and Brann, Maria and Leyden, Kevin M.",
volume="5",
number="1",
pages="19-27",
abstract="BACKGROUND: WV Walks replicated the Wheeling Walks community-wide campaign methodology to promote physical activity. METHODS: A social marketing intervention promoted walking among insufficiently active 40- to 65-year-olds throughout the television media market in north-central West Virginia. The intervention included participatory planning, an 8-week mass media-based campaign, and policy and environmental activities. Pre and post random-digit-dial cohort telephone surveys were conducted at baseline and immediately postcampaign in intervention and comparison regions. RESULTS: The campaign resulted in maximal message awareness in north-central WV and demonstrated a significant increase in walking behavior represented by an absolute shift of 12% of the target population from insufficiently active to active (> or = 30 minutes, 5 days per week), versus the comparison community (adjusted odds ratio 1.82, CI: 1.05-3.17). Policy and environmental changes were also evident. CONCLUSIONS: This replication study increases our confidence that the initial effects observed in the Wheeling Walks intervention are generalizable to other similar rural communities.<p /> <p>Language: en</p>",
language="en",
issn="1543-3080",
doi="",
url="http://dx.doi.org/"
}