@article{ref1,
title="Normative Collective Behavior: A Classification of Societal Norms",
journal="American journal of sociology",
year="1941",
author="Bernard, J.",
volume="47",
number="1",
pages="24-38",
abstract="To the four factors offered by F. H. Allport as explaining the shape of conformity curves, the present article adds a fifth, namely, the nature of the norm regulating the conformity behavior. Some norms are stated in such a way that over-conformity is impossible; other norms, however, are stated in such a way that over-conformity is possible. The J-curve is characteristic in situations where over-conformity is impossible and where the norms is not too difficult for most persons. In other situations skewed normal curves may be expected. For purposes of measuring conformity behavior, a classification of societal norms based on the susceptibility to measurement of deviations from the norms is presented. Suggestions with respect to measuring techniques are also presented.<p />",
language="",
issn="0002-9602",
doi="10.1086/218820",
url="http://dx.doi.org/10.1086/218820"
}