@article{ref1,
title="Understanding the role of self-identity in habitual risky behaviours: Pedestrian road-crossing decisions across the lifespan",
journal="Health education research",
year="2009",
author="Holland, C. A. and Hill, R. and Cooke, R.",
volume="24",
number="4",
pages="674-685",
abstract="Self-identity as a careful pedestrian has not been fully considered in previous work on predicting intention to cross the road, or actual crossing behaviour, in non-optimal situations. Evidence suggests that self-identity may be a better predictor than attitudes in situations where decision-making styles have become habitual ways to respond. This study compared contributions of self-identity and attitudes to the prediction of intentions in two situations differing in level of habitual crossing expectation, and to crossing behaviour. Three hundred and sixty-two adults (17-92 years) completed a questionnaire measuring self-identity, attitudes, intentions, experience, social identity variables (e.g. age, gender) and personal limitations (mobility). Two hundred and five participants also completed a road-crossing simulation. Self-identity and attitude were both shown as significant independent predictors of intention in both situations. However, self-identity was less effective as a predictor in the higher risk scenario, where intention to perform the behaviour was lower, and for participants aged >75 years who had lower intention across scenarios. Self-identity strongly predicted intention to cross, which in turn predicted behaviour, but self-identity did not directly predict behaviour. Self-identity was strongly predicted by age. Implications for theories of compensation in older age and for design and targeting of pedestrian safety education are discussed.<p /> <p>Language: en</p>",
language="en",
issn="0268-1153",
doi="10.1093/her/cyp003",
url="http://dx.doi.org/10.1093/her/cyp003"
}