@article{ref1,
title="Personosphere of Modern Media: Mayakovsky through the Eyes of "Post-Science" and Mass Culture",
journal="Vestnik Novosibirskogo Gosudarstvennogo Universiteta, Seriya: Istoriya, Filologiya",
year="2022",
author="Markasov, M.Yu.",
volume="21",
number="6",
pages="99-108",
abstract="The article studies the issue of popularization of scientific knowledge that forms its own media sphere, and their transmedia &quot;mutation&quot;. The article examines Vladimir Mayakovsky's characters and related myths: &quot;lover&quot;, &quot;suicide&quot;, &quot;propagandist&quot;, &quot;rebel&quot;, etc. It is noted that a historical or literary persona, depending on the era or political situation, freely changes its axiological status. Currently, Mayakovsky is a meme, a template, a sign that expresses modern stereotypes of mass consciousness. The article talks about such media and media platforms as &quot;Arzamas&quot;, &quot;Russian Seven&quot;, &quot;Yandex.Zen&quot;, which presents a variety of materials in orientation to the addressee, in style and correlation with facts: from those claiming to be literary and school-methodical texts to frank fakes. It is concluded that in order to attract a mass consumer, such articles are built on the principle of cognitive dissonance, as it is one of the most effective ways of producing &quot;meanings&quot; for the exploitation of mass consciousness. In the case of Mayakovsky, there is collision of opposite, mutually exclusive ideas about him. © 2022 Novosibirsk State University. All right reserved.<p /><p>Language: ru</p>",
language="ru",
issn="1818-7919",
doi="10.25205/1818-7919-2022-21-6-99-108",
url="http://dx.doi.org/10.25205/1818-7919-2022-21-6-99-108"
}