@article{ref1,
title="Injury mortality of children and adolescents aged 0-19 years -- China, 2010-2021",
journal="China CDC weekly",
year="2024",
author="Zhou, Jingtao and Zhao, Min and Huang, Hao and Schwebel, David C. and Ning, Peishan and Rao, Zhenzhen and Cheng, Peixia and Li, Li and Hu, Guoqing",
volume="6",
number="14",
pages="294-299",
abstract="Publics' reactions to corporate social advocacy (CSA) initiatives can be influenced not only by their agreement with companies' issue stances but also by their pre-existing perceptions of the companies involved. With the purpose of providing a more comprehensive understanding of CSA outcomes, this study draws on social identity theory and examines how consumer-company stance congruence in CSA interacts with consumer publics' pre-existing corporate attitude to influence their boycott and buycott intentions. Using real companies, two experiments were conducted with CSA on two socio-political issues: abortion laws (N = 258) and gun laws (N = 257). The results from Experiment 2 showed a buffering effect of positive pre-existing corporate attitude on publics' boycott intentions, when they have incongruent issue stances with companies. In Experiment 1, publics' perceived like-minded opinions opposing CSA were also found to boost their boycott intention. This study adds a nuanced understanding of the triadic consumer-issue-company dynamics in CSA from the social identity and public opinion perspectives, providing useful guidelines for CSA practices.<p /> <p>Language: en</p>",
language="en",
issn="2096-7071",
doi="10.46234/ccdcw2024.057",
url="http://dx.doi.org/10.46234/ccdcw2024.057"
}