@article{ref1,
title="Behavioral models in transportation planning",
journal="Transportation engineering journal of the American Society of Civil Engineers",
year="1972",
author="Horton, FE",
volume="98",
number="TE2",
pages="411-419",
abstract="It is shown that most behavioral research has focused on modal split considerations; similar models are needed for the analysis of travel behavior in general. These models will be more complex than those used in a modal split context because multiple outcomes wll be required, rather than a binary decision. Transportation investment should be considered a policy tool to achieve overall urban goals. Behavioral models are necessary to evaluate whether or not goals will be achieved through the implementation of urban transportation system improvements.   <p>Language: en</p>",
language="en",
issn="0569-7891",
doi="",
url="http://dx.doi.org/"
}