@article{ref1,
title="Behavioural interventions for micro-mobility adoption: low-hanging fruits or hard nuts to crack?",
journal="Transportation research part F: traffic psychology and behaviour",
year="2022",
author="Bao, Helen X. H. and Lim, Yi",
volume="84",
number="",
pages="423-441",
abstract="This study explores the potential and challenges of applying behavioural interventions to promote micro-mobility adoption. Our online experiments with New York City residents showed that nudges and faming improved respondents' willingness to adopt e-scooters significantly. Moreover, our experiments spanned over the pre-, during- and post- COVID-19 lockdown period in New York City. <br><br>FINDINGS from this natural experiment revealed that the effect of these behavioural interventions varied significantly during the pandemic, likely due to a heightened level of health consciousness and a new perspective regarding social interactions. Behavioural tools cannot be taken off-the-shelf and applied as a blanket policy. Individual and group characteristics have to be assessed to devise the pre-eminent behavioural interventions for a particular target audience. More experiments across a wide range of economic, social, cultural, and political settings are needed to guide the application of behavioural interventions in transportation studies.<p /> <p>Language: en</p>",
language="en",
issn="1369-8478",
doi="10.1016/j.trf.2021.12.011",
url="http://dx.doi.org/10.1016/j.trf.2021.12.011"
}