@article{ref1,
title="Did you see what I saw?: Comparing attentional synchrony during 360° video viewing  in head mounted display and tablets",
journal="Journal of experimental psychology: applied",
year="2020",
author="Farmer, H. and Bevan, C. and Green, D. and Rose, M. and Cater, K. and Stanton Fraser, D.",
volume="ePub",
number="ePub",
pages="ePub-ePub",
abstract="Advances in head mounted displays (HMDs) have increased the interest in cinematic  virtual reality as an art form. However, the freedom of a viewer in 360 video  presents challenges in ensuring that audiences do not inadvertently miss important  events and locations. We examined whether the high level of immersion provided by  HMDs encourages participants to synchronize their attention during viewing. Sixty-four participants watched the 360° documentary Clouds Over Sidra (VRSE.works,  2015) using either an HMD or via a flat screen tablet display. We used intersubject  correlation (ISC) analysis to measure attentional synchrony over the course of the  video and to examine whether spatial and temporal factors led to different amounts  of correlation both within and between groups. We found significantly greater ISC  for the HMD compared to the tablet group. This effect was greatest for scenes with a  unidirectional focus and at the start of scenes. We discuss our results in terms of  the visual properties and the motor affordances of HMDs versus tablets. Our results  show the value of HMDs in increasing attentional synchrony and may provide producers  of 360° content insight in how to encourage or discourage synchronization of viewing  direction. (PsycInfo Database Record (c) 2020 APA, all rights reserved).<p /> <p>Language: en</p>",
language="en",
issn="1076-898X",
doi="10.1037/xap0000332",
url="http://dx.doi.org/10.1037/xap0000332"
}