@article{ref1,
title="Cycling motorists. How to encourage them",
journal="Traffic engineering and control",
year="1993",
author="Snelson, A. and Lawson, SD and Morris, B.",
volume="34",
number="11",
pages="555-559",
abstract="In a survey of 1000 motorists throughout Britain, a category of motorist has been identified who has access to both a cycle and a car but, for some journeys, chooses to use the bicycle as a substitute for the car. These 'cycling motorists' account for about one-fifth of all motorists. This study examines the characteristics of cycling motorists, compares them with other cyclists and non-cyclists, and shows what can be done to encourage more cycling. Most motorists are non-cyclists and they say that nothing will persuade them to cycle, but about one-third of all motorists might be encouraged to increase their use of a bicycle. The study shows that by encouraging these motorists to switch from driving to cycling for just one trip, or one more trip per week, an additional 2 per cent of all journeys would be made by bicycle. However, the study also shows that, to encourage this change in travel behaviour, motorists say that there must be improvements in road conditions and more engineered provision for cyclists. Increased security for bicycles, encouragement from health professionals, and greater understanding between motorists and cyclists will also encourage cycling.<p />",
language="",
issn="0041-0683",
doi="",
url="http://dx.doi.org/"
}