@article{ref1,
title="The role of consumer age and financial profit in vendor compliance for underage alcohol sales",
journal="European journal of public health",
year="2019",
author="van Hoof, Joris J.",
volume="29",
number="4",
pages="758-760",
abstract="Age limit restriction for risky products is widely implemented as an instrument to improve public health. To study reasons for vendor (non-)compliance this 2 (underage vs. adult consumer) × 2 (low vs. high profit) field experimental research was conducted. Trained mystery shoppers conducted 218 alcohol purchase attempts. ID checks and compliance were significantly higher when financial profit was low (74% ID checks; 67% compliance) compared with the high-profit conditions (26%; 18%). There were no significant differences between the adult and underage consumer conditions. The motivation to comply appears to be the crucial factor, and enforcement needs to be intensified.<br><br>© The Author(s) 2019. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.<p /> <p>Language: en</p>",
language="en",
issn="1101-1262",
doi="10.1093/eurpub/ckz031",
url="http://dx.doi.org/10.1093/eurpub/ckz031"
}