@article{ref1,
title="The role of primary care physicians in curtailing harmful social media trends",
journal="Curēus",
year="2018",
author="Gupta, Abhishek and Dhingra, Anurag",
volume="10",
number="9",
pages="e3271-e3271",
abstract="Social media platforms, such as YouTube and Instagram, have become the latest medium for communication with a vast potential for influencing society. With their rise, a virtual market now exists where attention in the form of &quot;likes,&quot; &quot;views,&quot; and &quot;followers&quot; is traded for a monetary and psychological benefit. Amid this trade, physically risky behaviors have arisen to become a new attraction for attention, leading to numerous &quot;trends&quot; that encourage the same risk-taking behavior. Such trends, even those with a positive goal, have simultaneously led to injuries and fatalities, which highlights the necessity of a proactive approach to curtail the same. While media outlets and some non-governmental organizations usually highlight the risks of participating in these trends, the healthcare community has yet to have a collective and organized response to extreme social media participation. As such, a collaborative effort involving multiple tiers of the healthcare community is required to successfully prevent vulnerable populations from falling prey to the virtual attention-based economy of extreme social media participation.<p /> <p>Language: en</p>",
language="en",
issn="2168-8184",
doi="10.7759/cureus.3271",
url="http://dx.doi.org/10.7759/cureus.3271"
}