@article{ref1,
title="Nature of events and alcohol-related content in marketing materials at a university freshers' fair: a summative content analysis",
journal="Journal of public health (Oxford)",
year="2018",
author="Fuller, A. and Fleming, K. M. and Szatkowski, L. and Bains, M.",
volume="40",
number="3",
pages="e320-e327",
abstract="INTRODUCTION: The transition to university is a potentially influential time upon students' drinking behaviour. This study explored the nature of activities and alcohol-related content in marketing materials from student-led societies and local businesses provided to students, at a university freshers' fair in the UK. <br><br>METHODS: All marketing materials handed out at the fair were collected across the 5-day event in September 2015. Written and visual content was analysed using a summative qualitative content analysis. <br><br>RESULTS: Most student-led societies promoted social events they were hosting (n = 530), most of which took place in a drinking venue or referred to drinking (n = 335). Only four explicitly alcohol-free events were promoted. Student-led societies also promoted activities relating to their interest, e.g. sports training (n = 519), a small proportion of which had references to drinking and drinking venues (n = 54). Three societies provided promotional handouts from local bars or nightclubs. Local bars, pubs and nightclubs promoted events they hosted (n = 81) as well as alcoholic drink promotions (n = 79) and alcohol branded advertising (n = 22), albeit infrequently for the latter. <br><br>CONCLUSIONS: In the first week of university, students are exposed to alcohol-related events, promotions and advertising, which may act as an incentive to participate in drinking.<p /> <p>Language: en</p>",
language="en",
issn="1741-3842",
doi="10.1093/pubmed/fdx181",
url="http://dx.doi.org/10.1093/pubmed/fdx181"
}