@article{ref1,
title="Does a TV public service advertisement campaign for suicide prevention really work?",
journal="Crisis",
year="2016",
author="Song, In Han and You, Jung-Won and Kim, Ji Eun and Kim, Jung-Soo and Kwon, Se Won and Park, Jong-Ik",
volume="38",
number="3",
pages="195-201",
abstract="BACKGROUND: One of the critical measures in suicide prevention is promoting public awareness of crisis hotline numbers so that individuals can more readily seek help in a time of crisis. Although public service advertisements (PSA) may be effective in raising the rates of both awareness and use of a suicide hotline, few investigations have been performed regarding their effectiveness in South Korea, where the suicide rate is the highest among OECD countries. AIMS: The goal of this study was to evaluate the effectiveness of a television PSA campaign. <br><br>METHOD: We analyzed a database of crisis phone calls compiled by the Korean Ministry of Health and Welfare to track changes in call volume to a crisis hotline that was promoted in a TV campaign. We compared daily call counts for three periods of equal length: before, during, and after the campaign. <br><br>RESULTS: The number of crisis calls during the campaign was about 1.6 times greater than the number before or after the campaign. Relative to the number of suicide-related calls in the previous year, the number of calls during the campaign period surged, displaying a noticeable increase. <br><br>CONCLUSION: The findings confirmed that this campaign had a positive impact on call volume to the suicide hotline.<p /> <p>Language: en</p>",
language="en",
issn="0227-5910",
doi="10.1027/0227-5910/a000434",
url="http://dx.doi.org/10.1027/0227-5910/a000434"
}