@article{ref1,
title="Getting real about suicide prevention in the classroom and beyond: using a classroom simulation to create communications for at-risk individuals",
journal="Journal of marketing education",
year="2016",
author="Bal, Anjali S. and Weidner, Kelly and Leeds, Christopher and Raaka, Brian",
volume="38",
number="2",
pages="90-97",
abstract="Marketing faculties, as well as business schools in general, are placing increasing importance on finding ways to better tie theoretical concepts to real-world situations. In the article that follows, we describe a project wherein students were given an opportunity to apply core consumer behavior concepts to a simulated advertising project with the aim to prevent suicide. A post hoc qualitative survey was conducted, and a series of propositions were generated. We propose that students have high levels of recall when studying in a real-world simulation. Additionally, our findings suggested that when students use core concepts in real-world simulation projects, they are able to later apply those concepts in actual real-world situations. Finally, we propose that simulations are an effective way of teaching sensitive subject matter.<p /> <p>Language: en</p>",
language="en",
issn="0273-4753",
doi="10.1177/0273475316652443",
url="http://dx.doi.org/10.1177/0273475316652443"
}