@article{ref1,
title="Mass media strategies targeting high sensation seekers: what works and why",
journal="American journal of health behavior",
year="2003",
author="Stephenson, Michael T.",
volume="27",
number="Suppl 3",
pages="S233-8",
abstract="OBJECTIVES: To examine strategies for using the mass media effectively in drug prevention campaigns targeting high sensation seekers. METHODS: Both experimental lab and field studies were used to develop a comprehensive audience segmentation strategy targeting high sensation seekers. RESULTS: A 4-pronged targeting strategy employed in an antimarijuana media campaign yielded significant drops in 30-day marijuana use by adolescents. Other research demonstrates how high and low sensation seekers process antidrug ads differently. CONCLUSIONS: Mass mediated anti-drug campaigns aimed at high sensation seekers are effective tools for drug prevention.<p /> <p>Language: en</p>",
language="en",
issn="1087-3244",
doi="",
url="http://dx.doi.org/"
}