@article{ref1,
title="It can W8: a community intervention to decrease distracted driving",
journal="Journal of prevention and intervention in the community",
year="2016",
author="Fournier, Angela K. and Berry, Thomas D. and Frisch, Sarah",
volume="44",
number="3",
pages="186-198",
abstract="Researchers tested an intervention to decrease cell-phone use while driving on a university campus. A total of 3,827 driving observations were recorded on a campus roadway over a three-week period. The campus intervention, consisting of fear appeals, pledges, and behavioral prompts, was tested using an ABA reversal design (Baseline-Intervention-Baseline) with observed cell-phone use as the dependent measure. A Chi-Square test of independence indicated the percentage of drivers talking on a cell phone decreased significantly from 8.5% of 945 drivers at Baseline to 5.5% of 1,428 drivers following the Intervention. In contrast, the percentage of drivers observed texting increased significantly from 4% of 945 drivers at Baseline to 6.2% of 1,428 drivers following the Intervention. Additionally, safety-belt use was associated with the type of phone use observed. <br><br>FINDINGS were significantly different for women versus men. <br><br>RESULTS are discussed in the context of behavioral community intervention and gender differences in traffic-safety behavior.<p /> <p>Language: en</p>",
language="en",
issn="1085-2352",
doi="10.1080/10852352.2016.1166814",
url="http://dx.doi.org/10.1080/10852352.2016.1166814"
}