@article{ref1,
title="Commodification and resistance: theoretical implications drawn from a mobile recreational community",
journal="Journal of contemporary ethnography",
year="2016",
author="Austin, D. Mark and Gagné, Patricia",
volume="46",
number="6",
pages="723-747",
abstract="Drawing on interview, survey, and long-term participant observational research in the BMW motorcycling community, we analyze issues related to the commodification of riding. We use Hill-Collins's (1999) &quot;both/and&quot; approach in our data analysis. Specifically, we draw on Adorno's (1991) and Marcuse's (1964) theories of the commodification of popular culture and the power of the &quot;culture industry&quot; to market non-essential products. We find that Marx's (Marx and Engels 1988) theory of ways to attain &quot;species-being&quot; have the potential to be expanded via serious leisure activities (e.g., motorcycling) even as some are caught up in the discursive power of the culture industry.<p /> <p>Language: en</p>",
language="en",
issn="0891-2416",
doi="10.1177/0891241615626556",
url="http://dx.doi.org/10.1177/0891241615626556"
}