@article{ref1,
title="Effectiveness of a Media Campaign to Reduce Traffic Crashes Involving Young Drivers",
journal="Journal of applied social psychology",
year="2006",
author="Leeming, Frank C. and Simpson, Patricia W. and Dwyer, William O. and Whittam, Kimberly P.",
volume="36",
number="3",
pages="614-628",
abstract="This article describes the evaluation of a 4-1/2-month multimedia traffic-safety campaign that targeted young drivers in northeastern Tennessee. Discussion groups with teenagers provided the basis for public-service announcements (TV, radio, and billboard), which were developed specifically for this intervention. To determine the impact on crash frequencies among drivers 16-19 years old, baseline, intervention, and follow-up crash data were obtained from statistics maintained by the state. A time-series analysis of these data indicated that during the intervention period, there was a 21.6% decrease in crashes for which 16-19-year-old drivers were at fault, whereas a control location in southeastern Tennessee exhibited no significant change.<p />",
language="",
issn="0021-9029",
doi="10.1111/j.0021-9029.2006.00021.x",
url="http://dx.doi.org/10.1111/j.0021-9029.2006.00021.x"
}