@article{ref1,
title="Gender constancy and the effects of sex-typed televised toy commercials",
journal="Child development",
year="1981",
author="Ruble, D. N. and Balaban, T. and Cooper, J.",
volume="52",
number="2",
pages="667-673",
abstract="The present study represented a cognitive-developmental analysis of the effects of televised, sex-stereotypic information on children's behavior and attitudes toward toy play. The subjects were 50 male and 50 female 4-6-year-olds divided into high and low gender-constancy levels. As the children watched a cartoon, they either saw a commercial of a gender-neutral toy that showed 2 boys or 2 girls playing with the toy, or they saw no commercial (control). As predicted, only the high gender-constant children were differentially affected by the sex-role information in the different commercial conditions. Children at this stage who saw opposite-sex children playing with the toy avoided spending time with the toy and stated verbally that the toy was more appropriate for an opposite-sex sibling, relative to children in the 2 other conditions. The results are discussed in terms of their implications for theories of sex-role development and in terms of the role that television may play in maintaining sex stereotypes and sex-typed behavior.<p /><p>Language: en</p>",
language="en",
issn="0009-3920",
doi="",
url="http://dx.doi.org/"
}