@article{ref1,
title="Looking behavior for vertical road signs",
journal="Transportation research part F: traffic psychology and behaviour",
year="2014",
author="Costa, Marco and Simone, Andrea and Vignali, Valeria and Lantieri, Claudio and Bucchi, Alberto and Dondi, Giulio",
volume="23",
number="",
pages="147-155",
abstract="Visual fixations at vertical road signs and their recall was tested in 22 participants who drove a route of 8.34 km. Gaze was assessed by mobile eye tracking glasses. Recall was assessed at the end of the route by asking each participant to write in a route map all vertical sign that were remembered. The route was the same for all participants and included a total of 75 road signs. The results shown that only 25.06% of vertical signs were looked, and only 6.66% were recalled by the driver at the end of the route. The results are explained in terms of inattentional blindness, automaticity in driving behavior, and the angular offset of the vertical signs to the driver sight line.<p />",
language="en",
issn="1369-8478",
doi="10.1016/j.trf.2014.01.003",
url="http://dx.doi.org/10.1016/j.trf.2014.01.003"
}