@article{ref1,
title="C U L8ter: YouTube distracted driving PSAs use of behavior change theory",
journal="American journal of health behavior",
year="2014",
author="Steadman, Mindy and Chao, Melanie S. and Strong, Jessica T. and Maxwell, Martha and West, Joshua H.",
volume="38",
number="1",
pages="3-12",
abstract="OBJECTIVE: To examine the inclusion of health behavior theory in distracted driving PSAs on YouTube.com.   METHODS: Two-hundred fifty PSAs were assessed using constructs from 4 prominent health behavior theories. A total theory score was calculated for each video. Multiple regression analysis was used to identify factors associated with higher theory scores.   RESULTS: PSAs were generally lacking in theoretical content. Video length, use of rates/statistics, driving scenario depiction, and presence of a celebrity were positively associated with theory inclusion.   CONCLUSION: Collaboration between health experts and PSA creators could be fostered to produce more theory-based distracted driving videos on YouTube.com.<p /> <p>Language: en</p>",
language="en",
issn="1087-3244",
doi="10.5993/AJHB.38.1.1",
url="http://dx.doi.org/10.5993/AJHB.38.1.1"
}