@article{ref1,
title="In Seattle, children's hospital makes kids more aware of safety. Hospital scores big with Seattle mariners, Safeco insurance",
journal="Profiles in healthcare marketing",
year="2001",
author="Botvin, J. D.",
volume="17",
number="4",
pages="13-7, 3",
abstract="To leverage existing relationships, Children's Hospital (Seattle), the Seattle Mariners baseball team and Safeco Insurance teamed up to educate parents and children about home safety and emergency preparedness. The resulting multi media Safety All Stars program used a colorful, widely distributed safety poster to stimulate participation, and special activities knocked the message &quot;home.&quot;<p /> <p>Language: en</p>",
language="en",
issn="1040-7480",
doi="",
url="http://dx.doi.org/"
}