@article{ref1,
title="Army of whiteness? Colonel Reb and the sporting South's cultural and corporate symbolic",
journal="Journal of sport and social issues",
year="2007",
author="Newman, Joshua I.",
volume="31",
number="4",
pages="315-339",
abstract="This article contributes to an already vibrant discussion on the politics of race and ethnicity as mobilized through the semiotic embodiments of sporting mascots. Grounded in a poststructuralist theoretical framework, guided by the political thrust of cultural studies, and informed by a range of qualitative modes of inquiry, this study more specifically mediates on how the University of Mississippi's (&quot;Ole Miss&quot;) sporting mascot, Colonel Rebel, constitutes an important discursive space through which (a) the corporatized academic institution accumulates sign-valued capital and (b) the power/knowledge relationships formed under a localized spectator/fan subjectivity--constructed out of a parochial, conservative, &quot;Old South&quot; Whiteness--become incontrovertibly bound to the symbolic territories of a localized sporting neo-Confederacy.<p /><p>Language: en</p>",
language="en",
issn="0193-7235",
doi="10.1177/0193723507307814",
url="http://dx.doi.org/10.1177/0193723507307814"
}