@article{ref1,
title="Testing the multiplicative hypothesis of intensifiers",
journal="Applied cognitive psychology",
year="1995",
author="Wright, Daniel B. and Gaskell, George D. and O'Muircheartaigh, Colm A.",
volume="9",
number="2",
pages="167-177",
abstract="The way in which intensifiers affect the meaning of the phrases to which they are applied is investigated. Previous research demonstrates that they often have little impact in between-subject designs. Here we present research which demonstrates that their effects in within-subject designs do not conform to the multiplicative hypothesis. Both the psychological mechanisms employed and the implications for survey methodologists are discussed.<p /><p>Language: en</p>",
language="en",
issn="0888-4080",
doi="10.1002/acp.2350090206",
url="http://dx.doi.org/10.1002/acp.2350090206"
}