@article{ref1,
title="Televised Entertainment-Education to Prevent Adolescent Alcohol Use: Perceived Realism, Enjoyment, and Impact",
journal="Health education and behavior",
year="2013",
author="van Leeuwen, Lonneke and Renes, Reint Jan and Leeuwis, Cees",
volume="40",
number="2",
pages="193-205",
abstract="Alcohol use among adolescents is a concern in the Netherlands because of its high prevalence and risks. To discourage adolescents from drinking alcohol, a televised entertainment-education (E-E) intervention was developed. This study investigated responses of adolescents on perceived realism and enjoyment of the E-E intervention, as well as its impact on alcohol drinking behavior. Viewers perceived the E-E narratives to be credible and enjoyable but did not relate to the characters in the narratives. However, exposure to the E-E intervention predicted desired changes in alcohol drinking behavior, intentions to decrease alcohol use, and perceived normative pressure, especially in less educated viewers. These findings demonstrate that E-E is a promising strategy to target adolescent alcohol use. Future research will focus on the individual processes and story elements that account for the positive results.<p /> <p>Language: en</p>",
language="en",
issn="1090-1981",
doi="10.1177/1090198112445906",
url="http://dx.doi.org/10.1177/1090198112445906"
}