@article{ref1,
title="Alcohol control laws and the consumption of distilled spirits and beer",
journal="Journal of consumer research",
year="1985",
author="Ornstein, Stanley I. and Hanssens, Dominique M.",
volume="12",
number="2",
pages="200-200",
abstract="This article tests the social marketing effectiveness of alcohol control laws designed to reduce the consumption of alcoholic beverages. The study uses state-level historical data to estimate the demand for distilled spirits and beer using economic, sociodemographic, and control-law explanatory variables. Spirits and beer consumption are found to react differently to changes in economic, sociodemographic, and regulatory variables. These differences suggest a consumer and product segment-based approach to alcohol control laws or social marketing that emphasizes measures directed at youths for beer and at price for spirits.<p />",
language="",
issn="0093-5301",
doi="10.1086/208509",
url="http://dx.doi.org/10.1086/208509"
}