@article{ref1,
title="The effect of severity of initiation on liking for a group",
journal="Journal of abnormal and social psychology",
year="1959",
author="Aronson, Elliot and Mills, Judson",
volume="59",
number="2",
pages="177-181",
abstract="&quot;An experiment was conducted to test the hypothesis that persons who undergo an unpleasant initiation to become members of a group increase their liking for the group; that is, they find the group more attractive than do persons who become members without going through a severe initiation. This hypothesis was derived from Festinger's theory of cognitive dissonance.&quot; 3 conditions were employed: reading of &quot;embarrassing material&quot; before a group, mildly embarrassing material to be read, no reading. &quot;The results clearly verified the hypothesis.&quot; (PsycINFO Database Record (c) 2012 APA, all rights reserved)<p />",
language="",
issn="0096-851X",
doi="10.1037/h0047195",
url="http://dx.doi.org/10.1037/h0047195"
}