@article{ref1,
title="Measuring willingness-to-pay for risk reduction: an application of conjoint analysis",
journal="Health economics",
year="2002",
author="Telser, Harry and Zweifel, Peter",
volume="11",
number="2",
pages="129-139",
abstract="This study applies conjoint analysis (CA) to estimate the marginal willingness-to-pay (MWTP) of elderly individuals for a reduction of the risk of fracture of the femur. The good in question is a hypothetical hip protector which lowers the risk of a fracture by different amounts. Other attributes are ease of handling, wearing comfort, and out-of-pocket cost, which are traded off against risk reduction. In 500 face-to-face interviews, pensioners stated whether or not they would buy the product. Results suggest that MWTP for wearing comfort exceeds that for risk reduction. Indeed, willingness-to-pay for the product as a whole is negative, indicating that it should not be included as a mandatory benefit in health insurance.<p /><p>Language: en</p>",
language="en",
issn="1057-9230",
doi="",
url="http://dx.doi.org/"
}