@article{ref1,
title="Sub‐optimal decision‐making and the transportation problem",
journal="Transportation planning and technology",
year="1978",
author="Pitfield, D. E.",
volume="5",
number="1",
pages="41-54",
abstract="A modification to the transportation problem is outlined that aims to improve the quality of predictions of trip matrices, and at the same time, allow some behavioural and economic insights. A framework is suggested within which this modification may be made and a suitable statistic and iterative process are described. A simple example demonstrates the validity of the modification and suggests some areas of difficulty with the approach.<p />",
language="en",
issn="0308-1060",
doi="10.1080/03081067808717147",
url="http://dx.doi.org/10.1080/03081067808717147"
}