@article{ref1,
title="Viewing health care through a semiotic veil of signs",
journal="Journal of allied health",
year="2012",
author="Elwood, Thomas W.",
volume="41",
number="1",
pages="3-13",
abstract="An old joke goes as follows. A patient is admitted to an emergency room and, while lying there, overhears a conversation about his case by a group of health professionals. One asks, &quot;Should we treat him or should we let him live.&quot; Fear of the unknown upon entering the health care arena is an important element in life for many patients. Apart from a sense of anxiety that may result from the appearance of a suspicious lump or stomach pain, patients bring a host of important attributes to the health care setting. Depending on the degree of similarity, or lack thereof, between patients and providers on factors such as age, gender, and race/ethnicity, their interaction might be more of a social collision than a satisfactory encounter. This chapter touches upon certain elements that have the potential to influence the quality of their interaction.<p /> <p>Language: en</p>",
language="en",
issn="0090-7421",
doi="",
url="http://dx.doi.org/"
}