@article{ref1,
title="Heckle and Chide: Results of a randomized road safety intervention in Kenya",
journal="Journal of public economics",
year="2011",
author="Habyarimana, James and Jack, William",
volume="95",
number="11-12",
pages="1438-1446",
abstract="We report the results of a randomized field experiment aimed at improving the safety of long-distance mini-busses or matatus in Kenya. Our intervention combines evocative messages aimed at motivating passengers to speak up against bad driving with a lottery that rewards matatu drivers for keeping the stickers in place. Independent insurance claims data were collected for more than 2000 long-distance matatus before and after the intervention. Our results indicate that insurance claims fell by a half to two-thirds, from a baseline annual rate of about 10%, and that claims involving injury or death fell by 60%. While we are unable to identify the mechanism(s) underlying this effect, the intervention is more cost effective in reducing mortality than other documented public health interventions.<p /> <p>Language: en</p>",
language="en",
issn="0047-2727",
doi="10.1016/j.jpubeco.2011.06.008",
url="http://dx.doi.org/10.1016/j.jpubeco.2011.06.008"
}