@article{ref1,
title="The Complicated Relationship Between Media and Morality",
journal="Journal of media psychology",
year="2011",
author="Bilandzic, Helena",
volume="23",
number="1",
pages="46-51",
abstract="A Response to Ron Tamborini's Model of &quot;Moral Intuition and Media Entertainment,&quot; From a Narrative PerspectiveThis contribution reflects content and effects of moral messages in media from a narrative perspective. Building on Tamborini's (2011) Model of Moral Intuition and Media Enjoyment, several issues are raised: First, the difficulty of conceptually and empirically defining &quot;morality&quot; in media entertainment is elaborated. Several options of moral ambiguity arising from the narrative structure of a story are sketched. Then, the link between processing moral content and positive media experiences such as enjoyment and appreciation is considered. Finally, issues of effects, especially on the long-term, are raised and implications for empirical questions are discussed.<p />",
language="",
issn="1864-1105",
doi="10.1027/1864-1105/a000032",
url="http://dx.doi.org/10.1027/1864-1105/a000032"
}