@article{ref1,
title="Effects of adverts from a drug and alcohol prevention campaign on willingness to engage in alcohol-related risky behaviors",
journal="Journal of health psychology",
year="2011",
author="Comello, Maria Leonora G. and Slater, Michael D.",
volume="16",
number="8",
pages="1268-1276",
abstract="Behavioral willingness is conceptualized as a pathway to behavior that is non-deliberative, yet traditional measures require thoughtful deliberation to complete. This study explored non-deliberative measures of alcohol-related willingness to complement recent work on marijuana-related willingness. The study also examined whether adverts from a field-tested drug and alcohol prevention campaign may have operated by influencing alcohol-related willingness. Participants viewed campaign adverts or consumer adverts (control). Outcomes were reaction times to make speeded judgments about whether one would engage in risky alcohol-related behaviors. Results showed that campaign advertisements lowered willingness to play drinking games and (for males) to drive while intoxicated.<p /> <p>Language: en</p>",
language="en",
issn="1359-1053",
doi="10.1177/1359105311406153",
url="http://dx.doi.org/10.1177/1359105311406153"
}