
@article{ref1,
title="Consciousness of Social Face: the development and validation of a scale measuring desire to gain face versus fear of losing face",
journal="Journal of social psychology",
year="2011",
author="Zhang, Xin-An and Cao, Qing and Grigoriou, Nicholas",
volume="151",
number="2",
pages="129-149",
abstract="This article describes the development and validation of a scale that measures two distinct needs for individuals to manage their social &quot;face&quot;. Scale development process resulted in an 11-item Consciousness of Social Face (CSF) scale made up of the following two correlated dimensions: desire to gain face and fear of losing face. The two-factor correlated structure of CSF scale was stable across multiple samples of both students and non-students subjects. The construct validity of CSF scale, including convergent validity, discriminant validity, and criterion-related validity was also demonstrated by examining relationships with other personality or demographical variables.<p /> <p>Language: en</p>",
language="en",
issn="0022-4545",
doi="",
url="http://dx.doi.org/"
}