@article{ref1,
title=""Flash for life": Community-based prompting for safety belt promotion",
journal="Journal of applied behavior analysis",
year="1985",
author="Geller, E. Scott and Bruff, C. D. and Nimmer, J. G.",
volume="18",
number="4",
pages="309-314",
abstract="A community-based strategy for promoting safety belt use was field-tested in two adjacent rural communities, one populated by a preponderance of students, faculty, and staff of a major university. The intervention involved the front-seat passenger of a stopped vehicle displaying to the driver of an adjacent, stopped vehicle an 11 x 14 inch flash card that read, &quot;PLEASE BUCKLE UP-I CARE.&quot; If the driver buckled up, the &quot;flasher&quot; flipped over the card and displayed the message, &quot;THANK YOU.&quot; This flash card was shown to 1,087 unbuckled drivers; 82% of these drivers looked at the flash card and 22% of these complied with the buckle-up request. Compliance was not influenced by the age or gender of the &quot;flasher&quot; (young child vs. college student), nor by the gender of the driver; but significantly more drivers in the university town buckled up following the flash card presentation (25% mean compliance in the college town vs. 14% in the other community). To date, over 2,000 individuals have received a buckle-up flash card for their own use.<p /><p>Language: en</p>",
language="en",
issn="0021-8855",
doi="",
url="http://dx.doi.org/"
}