@article{ref1,
title="Social-psychological factors in motorcycle safety helmet use: Implications for public policy",
journal="Journal of safety research",
year="1980",
author="O'Rourke, TW and Mortimer, R. G. and Allegrante, J. P.",
volume="12",
number="3",
pages="115-126",
abstract="The purpose of this study was to investigate social-psychological factors influencing safety helmet use by motorcycle operators.  Data were collected during personal interviews on a systematically selected sample of 235 motorcycle operators in a state without a helmet-used law.  Fishbein's linear model of behavioral intention in predicting intentions to use a helmet from attitudinal and social-normative factors.  Results showed that 53% of the variance in behavioral intentions to use a helmet could be explained from attitudinal and social-normative factors (R=0.73, p less than 0.01); the average correlation for the intention-behavior relationship was 0.86.  The principal finding was that the decision to use a safety helmet is primarily under attitudinal rather than social-normative control.  Analysis of the informational system underlying the attitude showed that intenders differed from non-intenders on belief factors of the safety and comfort-convenience consequences of a helmet use.  Findings suggest the need and justification for public policy to stress and educational approach to the problem of a nonuse now that individual states appear to be moving away from legislating mandatory use.<p />",
language="en",
issn="0022-4375",
doi="",
url="http://dx.doi.org/"
}