@article{ref1,
title="Three situational determinants of conformity to social norms",
journal="Journal of abnormal and social psychology",
year="1954",
author="Goldberg, Solomon C.",
volume="49",
number="3",
pages="325-329",
abstract="<p><br/>&quot;The present study has been concerned with the determinants of conformity to group norms. The variables under investigation were: (a) the extent of initial disagreement between the individual's and the group's opinion (known as 'distance'); (b) the number of occasions the individual was exposed to the group norm (known as 'exposures'); and (c) the size of the group . . ... In general, greater distance makes for greater conformity . . ... Conformity occurs within the first few exposures to the group norm.&quot; (PsycINFO Database Record (c) 2006 APA, all rights reserved)</p><p />",
language="",
issn="0096-851X",
doi="10.1037/h0056249",
url="http://dx.doi.org/10.1037/h0056249"
}