@article{ref1,
title="The chemical mass-action law as applied to social adaptation",
journal="Journal of abnormal and social psychology",
year="1928",
author="Branham, V. C.",
volume="23",
number="1",
pages="72-78",
abstract="<p><br/>Social reactions are prone to reach a state of equilibrium in which the process is reversible and limited to the workings of the mass-action law. The system tends constantly to change in that the components of the social process involved tend to form new combinations which in their turn follow mass-action principles. (PsycINFO Database Record (c) 2006 APA, all rights reserved)</p><p />",
language="",
issn="0096-851X",
doi="10.1037/h0075207",
url="http://dx.doi.org/10.1037/h0075207"
}