@article{ref1,
title="Marketing and Product Liability: A Review and Update",
journal="Journal of marketing",
year="1982",
author="Morgan, Fred W.",
volume="46",
number="3",
pages="69-78",
abstract="<p>Product liability developments have been widely discussed but often with differing views regarding their impact on companies. This article reviews this debate from a marketing perspective by analyzing relevant insurance industry data and case law decisions. Conclusions drawn from the analysis as well as their implications for marketing managers are presented.</p><p />",
language="",
issn="0022-2429",
doi="10.2307/1251704",
url="http://dx.doi.org/10.2307/1251704"
}