@article{ref1,
title="Preventing domestic violence in the African American community: Assessing the impact of a dramatic radio serial",
journal="Journal of health communication",
year="2004",
author="Wray, Ricardo J. and Hornik, Robert M. and Gandy, Oscar H. and Stryker, Jo and Ghez, Marissa and Mitchell-Clark, Kelly",
volume="9",
number="1",
pages="31-52",
abstract="This article reports on the evaluation of &quot;It's Your Business,&quot; a dramatic radio serial promoting domestic violence prevention in the African-American community that was made available for national broadcast. Radio stations in 4 study cities committed to airing the broadcasts. However, in only 1 of the 4 was the broadcast carried out in even a limited way. Consequently, only data from one city could be used to assess impact. Even there only 9 percent of the sample could confidently be called exposed, answering a recall question correctly and claiming to hear more than 2 episodes. These moderately exposed respondents scored higher than non-exposed respondents on 21 out of 27 anti-domestic violence beliefs and behaviors; 10 differences were statistically significant. However, the moderate exposure group only displayed stronger outcomes than a group who claimed exposure but could not recall much about the program in 2 out of the 27 outcomes at a statistically significant level. We conclude that the association of moderate exposure and anti-domestic violence outcomes was most likely an artifact of selective perception, and not a result of exposure alone. The evaluation points to the need to better understand how exposure can be achieved to complement our work on developing messages.<p /> <p>Language: en</p>",
language="en",
issn="1081-0730",
doi="10.1080/10810730490271656",
url="http://dx.doi.org/10.1080/10810730490271656"
}