@article{ref1,
title="Alternatives in the typographic design of questionnaires",
journal="Journal of occupational psychology",
year="1977",
author="Hartley, James and Davies, Lindsey and Burnhill, Peter",
volume="50",
number="4",
pages="299-304",
abstract="The article reports about the construction of questionnaires in terms of their content, layout and design. The need for the design approach is somewhat substantiated by the results from two major surveys involving over 2000 respondents. Researchers stated that the best-designed questionnaire would be the one that was quickest to type, cheapest to produce, easiest to fill in and easiest to code. Clearly one might not expect one questionnaire to score on all these attributes, and it might be necessary, therefore, to give preference to one attribute rather than another. However, it is possible to examine the results for the four questionnaires in terms of all these questions. Compared with the first typewritten version in one survey, the questionnaire redesigned and produced by the graphic designer gave a response rate increased by approximately 30 per cent. The article informs that related work in the field of typography has mainly concerned itself with more molecular problems than with the larger problems involved in practical typographic decision-making.<p />",
language="",
issn="0305-8107",
doi="",
url="http://dx.doi.org/"
}