@article{ref1,
title="Fear patterns: a new approach to designing road safety advertisements",
journal="Journal of prevention and intervention in the community",
year="2010",
author="Algie, Jennifer and Rossiter, John R.",
volume="38",
number="4",
pages="264-279",
abstract="This research studies fear patterns within fear appeal anti-speeding television commercials. A pattern of fear is the sequence of fear arousal and fear reduction, if any, that is felt by the viewing audience when exposed to a fear appeal advertisement. Many road safety advertisers use fear appeals, such as &quot;shock&quot; advertising, that result in fear arousal, leaving the viewer feeling extremely tense. The moment-to-moment reactions of young drivers to 12 road safety commercials are gauged using a dynamic, temporal measure of fear. The fear patterns generated from each ad are analyzed and a new perspective on creating fear appeal road safety advertisements, with an emphasis on fear-relief, fear-partial relief, and fear-only patterns, is discussed.<p /> <p>Language: en</p>",
language="en",
issn="1085-2352",
doi="10.1080/10852352.2010.509019",
url="http://dx.doi.org/10.1080/10852352.2010.509019"
}