@article{ref1,
title="Effects of color on emotions",
journal="Journal of experimental psychology: general",
year="1994",
author="Valdez, P. and Mehrabian, Albert",
volume="123",
number="4",
pages="394-409",
abstract="Emotional reactions to color hue, saturation, and brightness (Munsell color system and color chips) were investigated using the Pleasure-Arousal-Dominance emotion model. Saturation (S) and brightness (B) evidenced strong and consistent effects on emotions. Regression equations for standardized variables were; Pleasure = .69B + .22S, Arousal = -.31B + .60S, Dominance = -.76B + .32S. Brightness effects were nearly the same for chromatic and achromatic colors. Blue, blue-green, green, red-purple, purple, and purple-blue were the most pleasant hues, whereas yellow and green-yellow were the least pleasant. Green-yellow, blue-green, and green were the most arousing, whereas purple-blue and yellow-red were the least arousing. Green-yellow induced greater dominance than red-purple.<p /><p>Language: en</p>",
language="en",
issn="0096-3445",
doi="",
url="http://dx.doi.org/"
}